Are you sending the right message to your clients, constituents and the public at large? Are the results you’re achieving matching your projections? When people are looking for the services you provide, does your company name come to mind? If you answered “no” to any of these questions, you could have an image problem. How you are perceived by others may differ significantly from how you think you are perceived. We can help you hit the target and put your best foot forward at all times.

Media Relations:

Do you have strong relationships with the press and other media outlets? Do you use media inquiries, interview requests and other opportunities for visibility to good effect? Do reporters call on you when they need a quote from an expert in your industry? We can show you how to establish solid working relationships with members of the press and help you to utilize the media environment to accomplish your business goals.

Crisis Communications:

Are you adequately prepared for a natural disaster, company crisis or scandal allegation? There is more to disaster preparedness than just getting the employees out of the building, calling the authorities and securing your assets. The message you communicate to your employees, clients and stakeholders in the early stages of crisis situations can have a profound effect on the very future of your business. We can show you how to handle the press in a crisis and prepare you to communicate effectively no matter what the situation.

Strategic Communications Planning:

Do you have an effective communications plan? Do you have a communications plan at all? Many of us invest considerable amounts of time in developing business plans, marketing plans, sales plans and financial forecasts, but often neglect a critical element – how we plan to manage the flow of all of that vital information among our stakeholders. The management of your information assets deserves at least as much attention as every other strategic area of your business. A well-thought-out, comprehensive communications strategy can be the bridge between a dynamic concept and actual results. We can show you how it’s done.

Public Relations Campaign Support:

Are you or your company on the verge of achieving a significant milestone or launching a new venture? Do you need effective publicity for an upcoming event, conference or convention? Do you need to raise your profile to a higher level of visibility? Our consultants will help you put together a targeted campaign that delivers lots of impressions and motivates your audience to respond. We can assist you with the planning, implementation and evaluation of your next campaign.

Message Refinement:

Do you and your team have a clear understanding of your company’s main message? What sets your company apart from every other firm in your industry? Can all of your strategic personnel share your company’s “elevator statement” concisely and with conviction? The communication of your mission, vision and goals throughout your organization is an absolute necessity in today’s ultra-competitive marketplace. We can help you refine all of your strategic communications to optimize their impact. We’ll even show you how to develop hard-hitting message points and talking points for every opportunity you encounter.

Governmental Relations:

Do your federal, state and local elected officials know who you are? Do you have a pulse on court cases, regulations and legislation that could affect your company or your business environment? Do you need to influence the outcome in the political arena? Our consultants have many years of experience in all facets of governmental affairs – working in government, building relationships with elected officials and helping key leaders in the community gain meaningful access to the political process. You have more power than you think you do. We can help.