Are you sending the right
message to your clients, constituents and the public
at large? Are the results you’re achieving
matching your projections? When people are looking
for the services you provide, does your company
name come to mind? If you answered “no”
to any of these questions, you could have an image
problem. How you are perceived by others may differ
significantly from how you think you are perceived.
We can help you hit the target and put your best
foot forward at all times.
Do you have strong relationships
with the press and other media outlets? Do you use
media inquiries, interview requests and other opportunities
for visibility to good effect? Do reporters call
on you when they need a quote from an expert in
your industry? We can show you how to establish
solid working relationships with members of the
press and help you to utilize the media environment
to accomplish your business goals.
Are you adequately prepared for
a natural disaster, company crisis or scandal allegation?
There is more to disaster preparedness than just
getting the employees out of the building, calling
the authorities and securing your assets. The message
you communicate to your employees, clients and stakeholders
in the early stages of crisis situations can have
a profound effect on the very future of your business.
We can show you how to handle the press in a crisis
and prepare you to communicate effectively no matter
what the situation.
Strategic Communications Planning:
Do you have an effective communications
plan? Do you have a communications plan at all?
Many of us invest considerable amounts of time in
developing business plans, marketing plans, sales
plans and financial forecasts, but often neglect
a critical element – how we plan to manage
the flow of all of that vital information among
our stakeholders. The management of your information
assets deserves at least as much attention as every
other strategic area of your business. A well-thought-out,
comprehensive communications strategy can be the
bridge between a dynamic concept and actual results.
We can show you how it’s done.
Public Relations Campaign Support:
Are you or your company on the verge
of achieving a significant milestone or launching
a new venture? Do you need effective publicity for
an upcoming event, conference or convention? Do
you need to raise your profile to a higher level
of visibility? Our consultants will help you put
together a targeted campaign that delivers lots
of impressions and motivates your audience to respond.
We can assist you with the planning, implementation
and evaluation of your next campaign.
Do you and your team have a clear
understanding of your company’s main message?
What sets your company apart from every other firm
in your industry? Can all of your strategic personnel
share your company’s “elevator statement”
concisely and with conviction? The communication
of your mission, vision and goals throughout your
organization is an absolute necessity in today’s
ultra-competitive marketplace. We can help you refine
all of your strategic communications to optimize
their impact. We’ll even show you how to develop
hard-hitting message points and talking points for
every opportunity you encounter.
Do your federal, state and
local elected officials know who you are? Do you
have a pulse on court cases, regulations and legislation
that could affect your company or your business
environment? Do you need to influence the outcome
in the political arena? Our consultants have many
years of experience in all facets of governmental
affairs – working in government, building
relationships with elected officials and helping
key leaders in the community gain meaningful access
to the political process. You have more power than
you think you do. We can help.